- Keep your competition from registering a domain name that draws customers away from you.
- Promote the products and services you offer.
- Drive more traffic to your website.
- Enjoy more opportunities to market to — and be listed on — search engines.
- Create distinct advertising strategies to reach different target markets.
- Provide customers more ways to find you on the Internet.
- Capture common misspellings of your domain name, instead of sending visitors to an error page.
- Protect your brand and online identity from unsavory parties.
Registering a domain name does not automatically activate a website that displays when visitors enter your domain name into a Web browser. The domain name must have a hosted website that includes a numeric address, called an IP address, for visitors to access the website using your domain name.
Your domain name and its associated IP address are stored in a common database along with every other domain and associated IP address that are accessible via the Internet.
When visitors enter your domain name into a Web browser, the browser request uses your domain name to find the domain name's associated IP address and, therefore, the website. People use domain names instead of IP addresses because it is easier to remember a name rather than a series of numbers.
